David Meerman Scott

David Meerman Scott

Boston, Massachusetts, United States
24K followers 500+ connections

About

I was fired. Sacked. My ideas were a little too radical for my new bosses. So I started…

Articles by David Meerman

  • Sneaking In Via Life’s Side Doors

    Sneaking In Via Life’s Side Doors

    My father graduated from Harvard Business School in 1958. He really, really wanted me to go too.

    29 Comments
  • Artistic Craft or AI Dreck in 2025?

    Artistic Craft or AI Dreck in 2025?

    In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality…

    21 Comments
  • What Makes a Great Marketer?

    What Makes a Great Marketer?

    In the past month, I’ve been a guest lecturer in marketing classes at a half dozen Universities that use my book The…

    31 Comments
  • Please Do Not Play Without Permission

    Please Do Not Play Without Permission

    In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every…

    38 Comments
  • The New ChatGPT Search Is Good News For Marketers

    The New ChatGPT Search Is Good News For Marketers

    OpenAI introduced the new ChatGPT Search, showing the future of how we will find information. This development is good…

    13 Comments
  • Your Original Content: Repurpose, Repurpose, Repurpose!

    Your Original Content: Repurpose, Repurpose, Repurpose!

    I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or…

    19 Comments
  • Why I’m a fan of iPie Pizzeria in Killington VT

    Why I’m a fan of iPie Pizzeria in Killington VT

    When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was…

    9 Comments

Contributions

Activity

Volunteer Experience

  • The Carbon Almanac Graphic

    Member of The Carbon Almanac Network

    The Carbon Almanac

    - Present 3 years 5 months

    Environment

    The Carbon Almanac Network is a group of volunteers creating a movement to educate people around the world on climate. We don’t need more marketing or anxiety. We need established facts and a plan for collective action.

  • Geoversity Graphic

    Member Board of Directors

    Geoversity

    - Present 6 years 1 month

    Environment

    Geoversity is an ecosystem of leaders and organizations collaborating in the pursuit of breakthroughs in human design, enterprise, and creative expression, inspired by Nature.

  • Mamoní Valley Preserve Graphic

    Member Board of Directors

    Mamoní Valley Preserve

    - Present 2 years 8 months

    Environment

    We are a rainforest-lovin’ Non-Profit Organization, protecting and preserving one of our planet’s most unique natural treasures: the Mamoní Valley in Panama, home to thousands of species of plants and animals. Its protection helps to preserve the planet’s biodiversity and stabilize the climate.

  • Member Board of Directors

    Grateful Guitars

    - Present 2 years 1 month

    Grateful Guitars is a 501-c3 nonprofit that obtains world-class musical instruments for talented players who seek to carry on the tradition of jam band music into the 21st century and beyond. We identify musicians who thrive in live settings and we secure the gear they need to reach their fullest musical potential. Through the powerful connection between the skilled player and the highest quality instrument, our aim is to ensure that jam band music thrives for generations of live music fans.

Publications

  • The New Rules of Marketing and PR (9th edition)

    Wiley

    How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

    Now in its 9th edition, New Rules was six months on the BusinessWeek bestseller list with more than 500,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

    In The New Rules of Marketing & PR I make it easy for you to learn online thought leadership and viral marketing strategies.

    These are the “new rules” I’ve used to create…

    How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

    Now in its 9th edition, New Rules was six months on the BusinessWeek bestseller list with more than 500,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

    In The New Rules of Marketing & PR I make it easy for you to learn online thought leadership and viral marketing strategies.

    These are the “new rules” I’ve used to create marketing programs that have sold over a billion dollars of products and services.

    You don’t obsess about being “on message.”
    You don’t break the bank with expensive advertising.
    You don’t beg mainstream media to write about you.

    Instead, you tell your story directly to an interested market!

    See publication
  • Fanocracy: Turning Fans into Customers and Customers into Fans

    Portfolio / Penguin Random House

    I co-wrote Fanocracy with my 26-year-old daughter Reiko!

    Fanocracy debuted on the Wall Street Journal bestseller list!

    The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.

    And the good news? Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

    Fanocracy…

    I co-wrote Fanocracy with my 26-year-old daughter Reiko!

    Fanocracy debuted on the Wall Street Journal bestseller list!

    The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.

    And the good news? Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

    Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large. Does that sound like something you want to be a part of?

    See publication
  • The New Rules of Sales and Service

    Wiley

    How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models…

    How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

    In this new book, I demystify the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.

    Today, buyers are in charge. But most companies run their sales and customer service organizations as if it were still 1989. The sales and service model is broken.

    The New Rules of Sales and Service is written with dozens of examples from people who are achieving tremendous success with the five important aspects of modern selling and customer service.

    1) Authentic storytelling sets the tone
    2) Content is the link between companies and customers
    3) Big data enables a more scientific approach to sales
    4) Agile selling brings new business to your company
    5) Real-time engagement keeps customers happy

    See publication
  • Marketing the Moon

    MIT Press

    The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

    Other authors
    See publication
  • Newsjacking

    Wiley

    How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

    The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

    Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in…

    How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

    The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

    Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

    See publication
  • Real-Time Marketing & PR

    Wiley

    How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

    #2 Wall Street Journal bestseller
    #3 USA Today bestseller

    Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

    See publication
  • Marketing Lessons from the Grateful Dead

    Wiley

    What Every Business Can Learn from the Most Iconic Band in History

    Written together with Brian Halligan, CEO of HubSpot and with a foreword by Deadhead and NBA Hall of Famer Bill Walton

    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated…

    What Every Business Can Learn from the Most Iconic Band in History

    Written together with Brian Halligan, CEO of HubSpot and with a foreword by Deadhead and NBA Hall of Famer Bill Walton

    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

    Covered extensively by the media including The London Sunday Times Magazine, The Boston Globe, The Independent (UK), Billboard, Reuters, UPI, ABC News, Canadian Business Magazine, the Street, mediabistro, and The New York Post

    Other authors
    See publication
  • Real-Time (free ebook)

    Freshspot Marketing

    How Marketing & PR at Speed Drives Measurable Success

    See publication
  • World Wide Rave

    Wiley

    What is it? That thing that everyone is talking about?

    You haven't heard? Didn't you get the e-mail? It's everywhere!

    Buzz? Hot? Cool? All over the Web!

    You've just encountered a World Wide Rave. Congratulations.

    Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

    Most of the time they are accidental.

    But what if you could create one?

    How valuable would that…

    What is it? That thing that everyone is talking about?

    You haven't heard? Didn't you get the e-mail? It's everywhere!

    Buzz? Hot? Cool? All over the Web!

    You've just encountered a World Wide Rave. Congratulations.

    Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

    Most of the time they are accidental.

    But what if you could create one?

    How valuable would that be to you? Priceless?

    You can. The secret is here.

    Inside.

    By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.

    See publication
  • The New Rules of Viral Marketing (free ebook)

    Freshspot Marketing

    How word-of-mouse spreads your ideas for free. (Downloaded over one million times.)

    See publication
  • The Gobbledygook Manifesto (free ebook)

    Freshspot Marketing

    Chosen for the Viral Marketing Hall of Fame 2007

    See publication
  • The new rules of PR

    Freshspot Marketing

    How to create a press release strategy for reaching buyers directly

    "One of the most read business white papers in history" Anne Holland, MarketingSherpa

    See publication
  • Lose Control of your Marketing!

    Freshspot Marketing

    Why marketing ROI measures lead to failure.

    See publication

Organizations

  • Living Medicine Institute

    Advisor

    - Present

    A membership community for Ketamine-Assisted Psychotherapy clinicians providing training, expertly vetted content, instruction and networking on a trusted platform.

  • QuotaPath

    Advisor

    - Present

    QuotaPath’s intuitive and user friendly commission tracker and compensation management software introduces automation, standardization, and transparency to variable compensation processes and commission payouts.

  • Kolkata Chai

    advisor

    - Present

    Kolkata Chai started with a simple idea: How do we extend the authenticity, respect and tradition behind a cup of masala chai to NYC?

  • Advantage | ForbesBooks

    Board of Advisors

    - Present

    Advantage | Forbes Books works with business leaders, CEOs, business moguls, and entrepreneurs to build their authority through the process of writing, publishing, and promoting a book.

  • Lately.ai

    Advisor (2021-2024) Board of Directors (2024-ongoing)

    - Present

    Repurpose any longform content thru Lately’s AI. Get dozens of social posts. Schedule out a drip feed of your faves. Rinse and repeat. It really is that easy.

  • Crisis Ready Institute

    Board of Advisors

    - Present

    Crisis Ready Institute, a public benefit corporate dedicated to creating a crisis ready, crisis-resilient world by elevating industry standards; providing training and certification programs to professionals that better protect people, brands, the environment, and the economy in times of crisis; and promoting and incentivizing organizations and leaders to invest in effective crisis readiness.

  • Marketing AI Institute

    Advisor

    - Present

    Making AI actionable and approachable via a movement to build next-gen marketers through community, education, and technology.

  • Motto Beverage Company

    investor

    - Present

    Each can of Motto harnesses the wholesome power of plants. It is fresh soda packed with plant nutrients, lightly sweetened with honey, balanced with fresh lemon juice and a healthy dose of apple cider vinegar. It’s soda that makes you feel good.

  • Growth Institute

    Faculty Member

    - Present

    I'm on the faculty of The Growth Institute where my program Mastering New Marketing is part of the Masters in Business Dynamics program. Mastering New Marketing teaches entrepreneurs how to align their marketing with the ways that people buy.

  • Turazo

    Advisor

    - Present

    Turazo’s trailblazing mission is to help companies engage, develop and retain talent.

  • Vengreso

    Advisory Board Member

    - Present

    It doesn’t matter if you work in sales, marketing, customer service, human resources, or any other department. Everyone has repeatable messages or snippets of content they’ve written and reuse over and over again.

  • SlapFive

    advisor

    - Present

    The first Customer Marketing Software platform.

  • CareSpace

    advisor

    - Present

    The CareSpace Virtual Therapy Platform drives new possibilities for remote care support.

  • Expertfile

    Board of Advisors

    - Present

    ExpertFile is a trusted resource for journalists, industry, funding agencies and government policymakers looking for fresh perspectives and innovative academic research.

  • HeadCount

    Digital Media Advisory Board

    - Present

    HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are - at concerts and online - to inform and empower.

  • The Grateful Dead Archive at the University of California Santa Cruz

    Advisory Board

    - Present

    The Grateful Dead Archive is made up of nearly a thousand boxes of documents and recordings as well as hundreds of objects, equipment, and framed art, all of which were created or collected by the members of this iconic band over the course of decades of making their music, touring, operating their business, and connecting with their fans.

  • HubSpot

    Board of Advisors

    - Present

    Grow better with HubSpot. Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

  • Signature Tones, a sonic branding studio

    co-founder and partner

    -

    Signature Tones creates sonic logos and original music for use by organizations in their branding efforts. Sonic branding includes original music that people use in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials and other uses.

  • Kai.ai

    Advisor

    -

    Kai is an AI app that checks in with reflection questions and shares personalized insights every morning and night — or whenever you want.

  • Mynd

    advisor

    -

    Mynd, acquired by Rootstock in May 2024, brings together world-class technology and local expertise to make it simple and convenient for investors to find, finance, insure, lease, manage, and sell single-family rental properties, and for residents to find great homes to rent in more than 25 markets across the country.

  • GutCheck

    Board of Advisors

    -

    Pioneers of Agile Market Research

  • YayPay

    advisor

    -

    acquired by Quadient in 2020.

  • Sococo (formerly VisibleGains)

    Board of Advisors

    -

    Sococo acquired VisibleGains in March 2015.

  • Nashaquisset

    Board of Directors

    -
  • GrabCAD

    Board of Advisors

    -

    GrabCAD was acquired by Stratasys in September 2014

  • Eloqua

    Board of Advisors

    -

    Eloqua was acquired by Oracle in December, 2012.

  • Kadient

    Board of Directors

    -

    Kadient merged with Sant in May 2010

  • NewsWatch KK

    Board of Directors

    -

    NewsWatch was sold to Yahoo Japan

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